Kinnunen

New So Pure product line: a step towards a greener future for Keune

22.8.2024, Kinnunen Oy

Sustainability meets beauty - Reusable So Pure hair products

Keune Haircosmetics has long been committed to providing high quality hair products, and now they are taking their commitment to environmental sustainability to a new level. The revamped So Pure product line is designed for hairdressers and beauty professionals who value environmentally responsible choices. This range is fully vegan, Cruelty Free and meets the highest standards of environmental friendliness.

A responsible choice - less plastic waste, more natural beauty

Keune's promise to "Leave the world a better place for future generations" is made concrete through the So Pure product range. The products' reusable shampoos and conditioners significantly reduce plastic waste - up to 57 % less plastic per millilitre from six 400 ml refillable bags compared to the previous 250 ml bottles. This is an easy and discreet way to reduce environmental impact, without compromising on product quality.

So Pure hair products for four different hair types

The So Pure range is designed to cover a wide range of hair care needs with four distinct product lines:

  1. Cool shampoo and conditioner: The perfect choice for refreshing cool pale and grey tones. Prevents yellowing and keeps hair freshly toned.
  2. Restore shampoo and conditioner: A range developed for dry hair that intensively moisturizes and conditions. Also includes a nourishing hair mask.
  3. Polish shampoo and conditioner: Gives frizzy hair a silky smooth finish and also contains a smoothing conditioner.
  4. Clarify shampoo and conditioner: Protects hair from environmental pollution and cleanses effectively.

All product lines are available with both shampoo and conditioner. The Restore and Polish lines also include nourishing hair masks that provide additional moisturising and conditioning.

Reusable shampoos and conditioners - a sustainable choice for professionals

The So Pure range of reusable bottles is available in 400 ml and 1000 ml sizes, making them perfect for both personal use and professional salons. These products are a great choice for hairdressers who want to offer their clients high quality and environmentally friendly hair care.

Summary

The Keune So Pure product line is more than just a hair care range - it's a step towards a more responsible and sustainable future. Vegan, Cruelty Free and eco-friendly products are designed to reduce plastic waste while providing quality hair care for every customer. Consider adding these eco-friendly hair products to your salon's portfolio and join Keune's mission to leave the world a better place for future generations.